Clik here to view.
Free Webinar: Social Campaigns in #HigherEd
Session Description: Nearly every college and university in America and internationally uses social media in student recruitment, alumni relations, institutional marketing, fundraising, or all of...
View ArticleClik here to view.
Do Millennials Read?
I’ve heard people say “millennials don’t read,” but I usually chalk up that type of comment to a grumpy aging person. Of course millennials read. (Full disclosure: I am a millennial with an English...
View ArticleBuilding a new website for SUNY: feedback, decisions, and plans for the future.
A chancellor who consults for President Obama, thousands of applications received each month, and 64 campuses to showcase. That’s SUNY. The size and scope of the largest public system of education in...
View ArticleCommunicating Your Brand in the Campus Visit
I believe that branding is 10% what you say and 90% what you do. We higher ed marketers spend most of our time focusing on brand messaging — the things we communicate on websites and in viewbooks. And...
View ArticleClik here to view.
Launched! Please look under the hood.
On launch day for any mStoner client, the big reveal is the new look and feel of a redesigned .edu website. Capturing the essence of the institutional brand, the new design “feels like us.” But visual...
View ArticleProspective Graduate Students Get Short Shrift
I think that, in general and outside of professional schools, prospective graduate students get short shrift. I think that many people assume that prospective graduate students know at the outset of...
View ArticleClik here to view.
[Free Webinar] Admit or Die
Admit or Die: Addressing Admissions Decision Factors on Higher Education Websites Debt burdens, the amenities “arms race,” and technology are all changing the admissions landscape for colleges and...
View ArticleRecording and Slide Deck Available for “Admit or Die: Addressing Admissions...
Debt burdens, the amenities “arms race,” and technology are all changing the admissions landscape for colleges and universities. The annual cost of attending college at four-year institutions has...
View ArticleClik here to view.
The Other Summer Melt: Admissions Office Turnover
As a former admissions counselor I have a number of friends still in the field. Around this time of year what I hear most from these individuals isn’t so much about their student yield numbers, but...
View ArticleClik here to view.
[Free Webinar] Admit or Die
Register Now Admit or Die: Addressing Admissions Decision Factors on Higher Education Websites Debt burdens, the amenities “arms race,” and technology are all changing the admissions landscape for...
View ArticleFour Content Ideas to Engage New Students During the Summer
This article was featured in the May issue of mStoner’s e-newsletter, Intelligence. Don’t miss the June issue, sign up now! Want to increase engagement among newly enrolled students during the days of...
View ArticleRecording and Slide Deck Available for “Admit or Die: Addressing Admissions...
Debt burdens, the amenities “arms race,” and technology are all changing the admissions landscape for colleges and universities. The annual cost of attending college at four-year institutions has...
View ArticleThe Other Summer Melt: Admissions Office Turnover
As a former admissions counselor I have a number of friends still in the field. Around this time of year what I hear most from these individuals isn’t so much about their student yield numbers, but...
View ArticleClik here to view.
The User Experience of Scheduling a Visit
Scheduling a campus visit is common practice. Prospective students and families are regularly using .edu websites to arrange campus tours or sign up for information sessions. It’s an expected part of...
View ArticleFordham’s New Website: Responsive, Fresh, and On Brand
Fordham University launched a new website last week. An important goal for the new site was to infuse it with what makes Fordham, Fordham. “We’re a Jesuit, Catholic university. Our spirit comes from...
View ArticleManaging a Site of 1,000 Homepages
“Can you put this on the homepage?” Anyone who has spent any time managing a college or university website is sure to have received this question more than once. Perhaps the response should be “Which...
View ArticleClik here to view.
A(nother) Reality Check for Teen Marketers
Chegg’s Social Admissions Report, which was released yesterday, contains plenty of important insights about how teens conduct their college searches in today’s digital, social, and mobile world. Higher...
View ArticleClik here to view.
Print Design for Recruitment: A Defense by the Gilmore Girls
As a recruitment officer, no doubt your communications plan includes print, email, and social outreach. Even though it may be tempting to put the lion’s share of your focus on electronic communication,...
View ArticleSign up now! mStoner offers complimentary higher education print...
Print isn’t dead. It’s an effective means of communication with many of your key higher education audiences, particularly prospective students, alumni, and donors. When coupled with an integrated web...
View ArticleClik here to view.
Free Webinar: Winning the Mailbox War in Higher Ed
Register now for this free webinar. Session Description Creating great print work is an exercise in iteration. After rounds and rounds of revisions, approvals, press checks and postage estimates, it’s...
View Article