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Uncertainty in Enrollment Management: The State of College Admission
“A theme that is reflected throughout this report is uncertainty – uncertainty for colleges, high schools, students, and families.” – National Association for College Admission Counseling, 2012 State...
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Is web strategy different for graduate schools? Part 1: Business and Law
I’ve been thinking about the nuances of web strategy. What’s different when the strategy will be applied to the websites of graduate and professional schools? We’ll be exploring this topic over a...
View ArticleWebinar Available: Secrets to a More Social Admissions Decision Day
Last week Bruce Floyd and I presented a case study on #UF17. For those of you who couldn’t make the webinar and would like to take a look, here are both the archive of the full presentation and the...
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Pondering an Online Event Calendar? Best Make Time for It
It’s not often those working in higher education on the web get a huge vote of confidence for spending time and money on any one particular feature. For those committed to providing accurate calendar...
View ArticleHow to Build Better Major and Degree Pages
Degrees (or majors) are the core products offered to students by colleges and universities. Before you repeat that statement to your admissions team or to research-producing faculty and get me in...
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Admissions Sites: These Caught My Eye
During the past couple of years, I’ve been a judge for CASE, UCDA and CASE District VIII. One of the benefits of serving on judging panels is you get the chance to see some incredible work from...
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Webinar Recording Available for “How to Use Social Media to Influence SEO”
Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of...
View ArticleSome Intelligence for those Summer Projects
Commencement activities are finished and campus has quieted down. What does that mean? Summer projects, of course! The time is ripe for something new that will help you accomplish the many items on...
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A Website for The Graduate School
Those who manage the web strategy for all graduate schools within a university have quite a challenge to face. After all, the MBA is different from the JD which is different from the MFA or the PhD in...
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Admissions: Are you answering the top three questions?
Ask a high school junior about their college search and they’ll usually respond to you with some version of three questions they have when exploring and evaluating schools: Do they have my major? Can I...
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7 Deadly Sins on Admissions Sites
If you manage web content or a microsite for admissions, you’ve got some top-level content on your plate. Colleges, universities and independent schools all want enough right-fit students and...
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Free Webinar: InteGREAT! Using Social, Web, and Print to Engage Accepted...
InteGREAT! Using Social, Web, and Print to Engage Accepted Students Mallory Wood, mStoner’s director of marketing, and Donna Talarico, Elizabethtown College’s director of integrated communications,...
View ArticleStart the School Year Off with Some Free Professional Development
Well, it’s almost here. Another school year is knocking on our door, with all the projects and responsibilities that come with it. Just as we need a good cup of coffee to start the day off right, it’s...
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The Current State of Microsites
Back in the day, when college websites were subpar and institutions weren’t making the web a priority, microsites were the way for admissions and development units to get their jobs done. Admissions...
View ArticleCase Study: Elizabethtown College, Share Your Moment
Last week Donna Talarico and I had the pleasure of spending an hour with a number of our higher education colleagues who were interested in learning how to engage accepted students with an integrated...
View ArticleCommunity College: It’s So Weird!
Earlier this week, I led a focus group of current students as part of our strategic discovery process for a community college client. After comparing notes on laptops (yay, macbook pros!), smartphones...
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I Can Has Hypotheses: Big Data in Higher Education
A few weeks ago, I sat on a panel with some of Chicago’s data science luminaries: Harper Reed (OFA & Lunar Technology Corporation), Howard Tullman (Tribeca Flashpoint), Charlie Festa (Leo Burnett),...
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Part 1 of 2: The (Visual) Medium is the Message: Imagery as Communication
Visual social media channels like Instagram, Facebook, Twitter, and Vine have made it possible for humans to share photos and videos easier and faster than ever before. These tools have significantly...
View ArticleAdmissions Decision Factors and .edu Sites
There are several factors that can make or break a prospective student’s decision to enroll at a college, university, or professional school. Most often, these fundamental decision factors include...
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New Research on Social Admissions to be Released on Wednesday
An image from the 2014 Chegg, Zinch, and Uversity Social Admissions Report. Want to optimize your social channels for prospective students? Eschew stories and student testimonials and put your...
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