Session Description:
Nearly every college and university in America and internationally uses social media in student recruitment, alumni relations, institutional marketing, fundraising, or all of them. Today, many institutions are combining social channels with other online and offline channels to create integrated, multi-dimensional campaigns.
In this webinar, Mallory Wood, mStoner’s director of marketing, shares the key components of successful social media campaigns. Daniella Nordin, Skidmore College’s social media specialist, and Ashley Budd, Cornell University’s assistant director of social media strategy, join Mallory to present two brand new case studies on how their institutions have successfully used social networking to engage key audiences and drive real results.
Skidmore sought new ways to engage their alumni and current students through a photo contest, Skid’s on the Loose. By reaching out to these audiences over winter break, Daniella and her team were able to generate hundreds of user-submitted photos and lots of enthusiasm. Daniella will share details on the project, from conception to production to results, and how this campaign aligned with Skidmore’s strategic goals and marketing messages.
Cornell’s alumni affairs social media team recognized the importance of supporting the University’s fundraising efforts, specifically annual giving. Piloting one of the first social, crowdfunding campaigns in higher education, Ashley will share how she and her team successfully leveraged the online communities they developed to activate new donors, reactivate lapsed donors, and engage young alumni.
When:
Thursday, March 6, at 2:00 p.m. EST / 1:00 p.m. CST
Cost and Attendance:
Attendance is free; registration required.
Presenters:
Mallory Wood brings more than five years of marketing, digital, and undergraduate enrollment experience to mStoner. Mallory is responsible for mStoner’s marketing and business development efforts, works with clients to develop social media strategies, and manages EDUniverse Media. Prior to mStoner, Mallory worked at Saint Michael’s College as an assistant director of marketing and the College’s social media strategist. In this role, Mallory developed and executed a social media strategy for St. Mike’s, created and managed content for various social networks, managed the online student ambassador program, and produced web video. Mallory has presented at national and regional HighEdWeb conferences, Penn State Web Conference, NEACAC, SUNYCUAD, and other conferences, and has been a frequent guest and guest-host on Higher Ed Live.
Daniella Nordin is the online community manager at Skidmore College. She is responsible for developing and implementing the College’s overall strategy in social media, and primarily focuses on recruitment marketing and advancement priorities. Daniella also coordinates the social media efforts of all College offices and departments, is the primary producer of content on social networking sites, and trains faculty and staff in social media techniques and policies. Daniella has a B.S. in environmental communication from The Ohio State University (Go Buckeyes!) and an M.A. in communications, with a focus on digital communication technologies, from the University at Albany, SUNY.
Ashley Budd is a digital strategist and designer, based in upstate New York. She is assistant director for social media strategy at Cornell University’s Division of Alumni Affairs and Development where she contributes digital media, crowdfunding, and web content strategy. Prior to joining the social media team at Cornell in March of 2013, Ashley spent more than five years in undergraduate admissions at her alma mater, Rochester Institute of Technology. In 2012, Ashley joined Higher Ed Live as host of Admissions Live. Today she is a producer and content strategist at Higher Ed Live, a professional development network for higher education. Ashley speaks at events nationally about content strategy and digital media including CASE, NACAC, Confab Events, and more.
Questions for Mallory, Ashley, or Daniella?
Leave your questions in the comment section below and we’ll be sure to answer them during the webinar.