Print isn’t dead. It’s an effective means of communication with many of your key higher education audiences, particularly prospective students, alumni, and donors. When coupled with an integrated web and social media campaign, print effectively draws donations and encourages future students to apply or enroll.
Print is, however, changing. Print no longer has to do the heavy lifting when your key constituents turn to your website for information. Do your print materials evoke emotion? Do they enchant recipients and intrigue them so they want to learn more?
We want to help. Our team of creatives and strategists are setting aside time during March to offer free, 30-minute consultations with institutions looking to have their suite of admission or advancement print materials reviewed. Some of the things we’ll cover include:
- Overall design
- Use of photography or illustration
- Use of typography
- Copywriting
- Use of clear space
- Content strategy
- Connection between print/website
- Use of social content/social integration
Our research shows that the most effective print pieces:
- Have simple and powerful messages.
- Create a tactile experience through choices of photography, paper stock, finishes, and inks.
- Focus on the romance of your message and let the website do the heavy lifting on detail.
We’re excited to talk to you about how to improve your higher education print communications. Space is limited! Make sure to reserve your time by following these three steps:
Step One: Fill out the form below.
Step Two: Mail between three to five print pieces to: Sarah Eva Monroe, 4311 N. Ravenswood Ave, Suite 304, Chicago, IL 60613
Step Three: Once we receive your pieces, we’ll email you to schedule time for your consultation.
Submission Form
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