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College Mail: Using Focus Groups to Improve Your Direct Mail Strategy
While conducting a student focus group recently, I was struck by the teens’ enthusiasm for the print booklets – a.k.a. “college mail” – spread on the table before them. We asked them to look at a range...
View ArticleA Content Blueprint for Faculty Profiles
In previous posts I’ve written about why your faculty are one of your greatest assets and why you probably need a faculty experts center, but I haven’t gotten into the specifics of the content that...
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Mythbusting Admissions: What professionals know (and don’t know) about how...
Based on what we read online and in the newspapers, and through personal observation, we all know about teens and their devices, don’t we? So we can easily imagine how they’d use them to conduct their...
View ArticleSix Must-Dos for Your Website in 2016
In 2016 your website must be beautiful. That’s a given. High-quality photography, crisp web type, dynamic layouts and slick micro-interactions are at the baseline of visual design for the web. It must...
View Article@mStonerinc in 2015, Part 1: Research Insights and Publishing
Just where did 2015 go? For mStoner, 2015 was dynamic. It was the year that brought a lot of changes, some really exciting new clients and diverse projects, plus some new team members. We accomplished...
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Free Webinar: Mythbusting Admissions
Register now for this free webinar. We know that teens are connected, that they love their devices, and that they look at our websites on their smartphones. But does that mean that they want to be...
View ArticleTeens, Video, and Your .edu Website: The Results Might Surprise You
Teens love video, right? I’ve learned that sufficient bandwidth to stream Netflix should be a constitutional right for teenagers. And if it isn’t “Stranger Things” on their screen tonight, it’s likely...
View ArticleAlive and Thriving: Four Must-Have Print Pieces for Enrollment Marketing
Often, prospective students are going to your website for very specific information, and for good reasons. User experience designers follow established patterns in interface and information design to...
View ArticleAchieving Success with Student Focus Groups
All website redesigns begin with a thorough discovery phase at mStoner. During discovery, the groups we most often talk with include a core project team, leadership, marketing and communications,...
View ArticleBuilding A Nursing School Website for Every Type of Nursing Student
It’s a privilege to work with schools around the country, but it’s particularly special when I get to work with a school where I live — in Rochester, New York. The University of Rochester School of...
View ArticleThough It’s Hard to Measure, .Edu Social Media Is Valuable to Teens
One of the reasons you see all the free advertisements — I mean badges — for Facebook, Twitter, Snapchat, and other social sites on higher ed websites is that they signal that the institution is...
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New Research Released: Mythbusting Websites
“A college’s website is its most important marketing tool.” In 2016, who would dispute that statement? It’s accepted as fact among university marketers, web developers, and admission officers across...
View ArticleThree Benefits and Pitfalls of Web Personalization in Higher Education
E-commerce sites such as Amazon and media streaming sites such as Netflix have used and refined personalization techniques for years to help tailor recommendations based on our past shopping and...
View ArticlePlanning for Website Personalization in Higher Education
In last month’s article on three benefits and three pitfalls of web personalization in higher ed, we defined web personalization: Web personalization results in the delivery of relevant and tailored...
View ArticleIs your .edu ready for the Class of 2022?
Recruiting the Class of 2022 is already underway at most colleges and universities. Providing a great user experience and highly relevant content to prospects is more important now than at any other...
View ArticleParticipate Now: Mythbusting Enrollment Marketing
Teens love getting email from colleges, right? And mail from a college is so awesome, isn’t it? Or maybe not. Announcing the Third Annual Mythbusting Research Study We’d like to know what you think...
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mStoner, Inc. Wins UCDA Award of Excellence for Hope College – Integrated...
The 47th Annual University & College Designers Association (UCDA) Design Competition honors mStoner, Inc. with an Award of Excellence for work on Hope College’s Integrated Enrollment Marketing...
View ArticleDon’t Let Your Website Block Your Student Recruitment Efforts
Does your website support — or hinder — your student recruitment? Recruiting for the Class of 2022 is well underway. And your site must guide prospects through the customer journey. This stage in the...
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A First Look at What Teens Told Us About Your Enrollment Marketing
True or False? Teens’ opinions of your institution are much more heavily influenced by online sources (websites, social media) than in-person sources. Because teens don’t use email, it’s better to text...
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