In previous posts I’ve written about why your faculty are one of your greatest assets and why you probably need a faculty experts center, but I haven’t gotten into the specifics of the content that lives in that space. And, as we all know, a website is pretty pointless without content.
What content should be included within a faculty profile? What content must be included (what is the minimum viable content) and what content is nice to have but ultimately optional? Let’s take a look.
12 types of content to include in your faculty experts center. #mStoner
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Minimum Viable Content
Faculty Name: For obvious reasons.
Title: This needs to include room for multiple titles, such as distinguished named chairs.
Contact Information: This could be one or more of the following, depending on the expert’s comfort with degrees of availability: email, phone, social media, office location and number.
Profile Picture: Putting a face to a name is critical to establish your experts as real people and personalities. These should be head shots of smiling faces.
Education: A listing of professional credentials is a must. This should include the institution, the degree granted, and the year.
Areas of Expertise: Ideally you’ll be using some kind of tagging to represent these areas, so that visitors can filter on a particular area of expertise and see all experts who can speak to that particular topic. These also act as keywords for search engines, so make sure the terms being used include those most commonly understood by the media and the public at large.
Optional Content
Biography: Though a short biography with a history of the expert’s schooling and teaching is undoubtably important if available, this isn’t strictly required.
Published Works: Books, articles, white papers, blogs — all of them are important to feature in their own subsections, but only if available.
Affiliations: If there are professional associations, boards of directors, and volunteer activities, list them here. A space for their logos is a plus.
Event Appearances: Speaking engagements, seminars, and news appearances can all live here. Further separation into past and upcoming events, with a link to more detailed event information, is a plus.
Courses Taught: This is nice to have, but won’t always be sustainable depending on your level of maintenance frequency.
Languages Spoken: Great for international news inquiries, but only if applicable.
To see all of these types of content in practice as part of a clean, intuitive user interface, take a look at the education experts listings on ExpertFile.com.
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