Building A Nursing School Website for Every Type of Nursing Student
It’s a privilege to work with schools around the country, but it’s particularly special when I get to work with a school where I live — in Rochester, New York. The University of Rochester School of...
View ArticleThough It’s Hard to Measure, .Edu Social Media Is Valuable to Teens
One of the reasons you see all the free advertisements — I mean badges — for Facebook, Twitter, Snapchat, and other social sites on higher ed websites is that they signal that the institution is...
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New Research Released: Mythbusting Websites
“A college’s website is its most important marketing tool.” In 2016, who would dispute that statement? It’s accepted as fact among university marketers, web developers, and admission officers across...
View ArticleThree Benefits and Pitfalls of Web Personalization in Higher Education
E-commerce sites such as Amazon and media streaming sites such as Netflix have used and refined personalization techniques for years to help tailor recommendations based on our past shopping and...
View ArticlePlanning for Website Personalization in Higher Education
In last month’s article on three benefits and three pitfalls of web personalization in higher ed, we defined web personalization: Web personalization results in the delivery of relevant and tailored...
View ArticleIs your .edu ready for the Class of 2022?
Recruiting the Class of 2022 is already underway at most colleges and universities. Providing a great user experience and highly relevant content to prospects is more important now than at any other...
View ArticleParticipate Now: Mythbusting Enrollment Marketing
Teens love getting email from colleges, right? And mail from a college is so awesome, isn’t it? Or maybe not. Announcing the Third Annual Mythbusting Research Study We’d like to know what you think...
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mStoner, Inc. Wins UCDA Award of Excellence for Hope College – Integrated...
The 47th Annual University & College Designers Association (UCDA) Design Competition honors mStoner, Inc. with an Award of Excellence for work on Hope College’s Integrated Enrollment Marketing...
View ArticleDon’t Let Your Website Block Your Student Recruitment Efforts
Does your website support — or hinder — your student recruitment? Recruiting for the Class of 2022 is well underway. And your site must guide prospects through the customer journey. This stage in the...
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A First Look at What Teens Told Us About Your Enrollment Marketing
True or False? Teens’ opinions of your institution are much more heavily influenced by online sources (websites, social media) than in-person sources. Because teens don’t use email, it’s better to text...
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